International Research Workshop

Program for Capacity Building in Structural Equation Modeling

Using AMOS and SmartPls Software

For Registration (Click here)


The Scenario



Structural equation modeling depicts an extension of the classical factor analysis, which allows explaining relationships among latent variables (constructs). It allows to empirically validate theoretically established causal models in the various social science disciplines such as marketing (e.g., to perform research on brand equity, consumer behavior, and customer satisfaction) or management (e.g., to evaluate factors that influence of alliance networks on firm performance). Covariance-based structural equation modelling (CB-SEM) and partial least squares SEM (PLS-SEM) constitute the two matching statistical techniques for estimating structural equation models. Both apply to the same class of models—structural equations with unobservable variables and measurement error—but they have different structures and objectives.


Research Center is organizing an international online workshop "Program for Capacity Building in Structural Equation Modeling using AMOS and SmartPls" on 23-24 February, 2017  (Thursday-Friday) from 9:30am-5:00pm PST through HD Video Conferencing. We would reqyest the university/institute to organize this valuable workshop and  join us in conferencing room or a computer lab. The individual participant can participate using a laptop/desktop computer connected with internet. For institutional registration and arrangements, contact us through email (, ) or Call us (+92 0312-4415574, +92 42 35846988, +971 523560615, +971 558804464,  +1 905 487 1733). For details, Kindly visit current workshop page and video conferencing page on


Note: The University/Institute can pay the fee after the workshop participation.


Recommended Readings

  • Hair, J. F., G. T. M. Hult, C. M. Ringle and M. Sarstedt (2014). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Thousand Oaks: Sage.
  • Hair, J. F., C. M. Ringle and M. Sarstedt (2011). "PLS-SEM: Indeed a Silver Bullet." Journal of Marketing Theory and Practice 19(2): 139-151.
  • Hair, J. F., M. Sarstedt, C. M. Ringle and J. A. Mena (2012). "An Assessment of the Use of Partial Least Squares Structural Equation Modeling in Marketing Research." Journal of the Academy of Marketing Science 40(3): 414-433.
  • Henseler, Jörg; Christian M. Ringle and Marko Sarstedt (2015). "A New Criterion for Assessing Discriminant Validity in Variance-based Structural Equation Modeling," Journal of the Academy of Marketing Science, 43 (1), 115–135.
  • Ringle, C. M., M. Sarstedt and D. W. Straub (2012) "A Critical Look at the Use of PLS-SEM in MIS Quarterly." MIS Quarterly 36(1).




Date: 23-24 February, 2017 (Thursday-Friday)

Time: 9:30am-5:00pm PST

Online Participant: Rs. 3000/participant (Pay to RCTD HBL account from anywhere in Pakistan)

For Registration (Click here)

Institutional Contribution:  Rs. 45,000 (up to 40-45 participants)


Note: we would welcome the universtieis & institutes to join us in the conferencing room. For conferencing testing, we will need the email and mobile/phone no of it person. we will need 1-2 hrs to test and make all arrangements ready. The individual can join using a laptop (with any windows version) and a normal internet connection. 


The participation fee includes

  • Cost of 2-day Training (National and International Trainers)
  • Training Manuel (Power point presentations, datasets and cases etc.)
  • Conferencing (HD Conferencing with HD Audio/Video)
  • Audience Response System ( For quick surveys and multiple choice exercises)
  • Certificate of Participation (laminated and Framed),
  • Dvds of current & Previous workshop recordings ( A pair of dvds for life time learning)

WhatsApp Group (Pre & Post Workshop Support)

We are making a whatsApp group and will add all participants and trainers in the group. The group will help pre-assessment of participants before the workshop and Post workshop support to continue learning after the workshop. The WhatsApp group will continue for one month.




Introduction to Model Building Techniques, History of Multivariate Analysis, Exploratory Research and Confirmatory Research, Introduction to SEM, The Application of SEM in Postgraduate Research, Comparison between Variance Based SEM and Covariance Based SEM using Amos Graphic, Issues in SEM, Q&A.


Practical Session 1
The Concept of Latent Constructs – Formative and Reflective Constructs Drawing Measurement Model – First Order and Second Order Model Drawing Structural Model – Exogenous, Endogenous, Mediator, Moderator Understanding the Concept of Mediation and Moderation, Q&A


Practical Session 2
Validating the Measurement Model of a Construct (Running the CFA with SPSS) Issues in Model Fit, Improving the Fit, and Modification, Examining for Validity (Construct Validity, Convergent Validity, Discriminant Validity). Examining for Construct Reliability (Internal Reliability, AVE, CR), Q&A

Practical Session 3
CFA Reporting for Unidimensionality, Validity, and Reliability of a Construct Determining the Normality Distribution of Data, and Checking for Outliers. Modeling the Structural Model (SEM), Q&A


Practical Session 4
Analyzing the Structural Model (SEM) using AMOS, Interpreting the Results, Testing the Hypotheses for Causal Effects (Path Analysis). Testing Hypothesis for Correlational Effects. Hypothesis Results Reporting, Q&A


Practical Session 5
Analyzing the more Complicated SEM Model, Modeling and Analyzing the Mediators, Testing Hypothesis for a Mediator Construct, Practical Examples 




  • Model development and fundamentals of PLS-SEM
  • Assessment and reporting of measurement and structural model results
  • A new criterion for discriminant validity: The heterotrait-monotrait ratio of correlations (HTMT)
  • Mediating effects
  • Moderating effects (interaction effects)
  • Multigroup analysis
  • Measurement invariance testing
  • Higher-order constructs (so-called second-order models)
  • New segmentation tools, such as FIMIX-PLS and PLS-POS


International Research Faculty


Professor Dr. Saurabh Agarwal

IBM SPSS Certified

Data Analyst

Alsaada Interactive Education and Research


United Arab Emirates



Dr. Tahir



Inferential Statistics and Analysis using SPSS

Structural Equation Modeling and Testing using SmartPls and AMOS

Trainer, RCTD


How to participate?

The confirmed participant/university will receive a confirmatory email from RCTD. The email will have a workshop join link. The participant will click the join link on the day of workshop on the time mentioned, after clicking, the setup will start and after 2-3 minutes, the participant will be connected with live HD Video Conferencing of the workshop.    



Desktop computer/Laptop P4 or latest

WindowsXP/Vista/Windows 7/Mac

Internet connectivity

A set of Headphone & Mic (connect to your computer)


Who Should Attend?

  • Faculty Members
  • Research Scholars (MPhil/PhD)
  • Research Associates
  • Researchers of Medical Sciences
  • Researchers of R&D Organizations
  • Researchers of Social Sector Organizations

For any questions or concerns regarding payments please contact one of our offices for assistance.


Managing Director (MD)
Whats App: +92 3224309974

Office: +971 523560615

Phone: +92-42-35846988

Fax: +92-42-35846988

Skype: research.rctd  


Mr. Zakriya

Manager IT



Mobile: 0312 4415574

Whats App: +92 312 4415574

Phone: +92-42-35846988

Fax: +92-42-35846988


Ms. Zubaida

Account Officer


Contact: 03049585233


RCTD INC., Asia/ Gulf Region Office

P.O. BoX 64788


United Arab Emirates

217J1 Wapda Town, Lahore

Office: +971 557620275,

WhatsApp: +92 3224309974

Phone: 92 42 45224305

Fax: 92 42 45224305